Tour de Blogg Book Blitz ~ What to Charge: Pricing Strategies for Freelancer​s and Consultant​s by Laurie Lewis

What to Charge:
Pricing Strategies for Freelancers and Consultants
By Laurie Lewis

coverwithBBsealSynopsis: This is the only book to focus exclusively on a question every freelancer faces repeatedly: what to charge. It answers this question in fifteen information-packed chapters that cover such issues as determining the right pricing method for a particular job (e.g., hourly or project rate), learning the going rate, and negotiating a fair fee. What to Charge encourages business practices that freelancers may not have realized are crucial to good pricing decisions, including the best way to record the time on the job and analyses to perform after an assignment is finished. This award-winning book introduces the only two rules of pricing and explains why consistently applying them will assure a successful freelance career.

Working freelancers, both those who are just starting out and those who have been self-employed for years, have consistently praised What to Charge: Pricing Strategies for Freelancers and Consultants. As for more formal recognition of its value, the book tied for first place in the Business/Sales/Economics category and ranked second in the Writing/Publication category of the 2012 Reader Views Literary Awards competition. Previously, it was a finalist for the 2011 USA Best Books award in the Business: Writing and Publishing category.

Although What to Charge: Pricing Strategies for Freelancers and Consultants is a few years old, it is as relevant now as the day it was published. Rather than suggest fees for particular types of freelance work, the book presents techniques for pricing and managing a freelance business. These techniques are timeless and time-tested and are applicable for all self-employed service providers, including writers, editors, graphic designers, website developers, virtual assistants, and other traditional and modern-day freelancers.

Amazon | Kindle | Barnes and Noble | Nook | Outskirts Press | National Association of Independent Writers and Editors

Excerpt from”What to Charge”

Initially, Quentin worried that the rate he quoted would be so high that he’d lose the job or so low that he’d live to regret it. But he learned from his mistakes and made some smart moves that transformed his business from one that was just muddling along. For example:

  • Quentin made an effort to find out the going rate for different types of work. He spoke with colleagues in the field (some people might call them “the competition”) and honed his skills at interviewing potential clients so he could identify their budgetary constraints.
  • He experimented with different methods of pricing. Sometimes he charged an hourly fee, but other times he set a per diem rate. He arranged a retainer with a steady client and learned to calculate project rates so that the work would be profitable.
  • He changed his method of record keeping. Quentin began to log his time by the tasks that he performed. When he needed to calculate a realistic project rate or per diem fee, he used task logs from previous assignments to come up with a figure that reflected the anticipated work.
  • Quentin became a tough negotiator. Before talking money with a client, he figured out exactly what he wanted and needed to earn, how low he was willing to go, and what concessions he expected if he couldn’t get top dollar.
  • Quentin retrospectively analyzed his pricing decisions at the end of each job. He calculated how much he could have earned if he had charged on a different basis. At the end of the year, he tallied his earnings from each client and examined them side by side.

Laurie Lewis Author PicLaurie Lewis: Not to be confused with the singer of the same name, this Laurie Lewis started her freelance writing and editing business nearly 30 years ago. Specializing in medical publications, she works on material for all audiences, including physicians, nurses, and patients. She also shares what she has learned about self-employment in books and presentations for freelancers. Laurie Lewis lives in New York City.

AUTHOR LINKS

LinkedIn: http://www.linkedin.com/profile/view?id=175880582&trk=nav_responsive_tab_profil
Profile through a professional association: http://www.the-efa.org/dir/memberinfo.php?mid=1757
Website through a professional association: http://laurielewis.naiwe.com/
Email: lewislaurienyc@gmail.com

Happy Reading,

Alison

Mistake Power Book Blast & Giveaway

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Title: Mistake Power
Author: Juliana Vilke
Publisher: iUniverse
Genre: Business/Investment
Pages: 146

Purchase at iUniverse

We all make mistakes, but imagine losing your financial solvency or your children’s inheritance to the failing economy. Buying low and selling higher is the name of the game, but we often do the opposite. As the stock market rises, we remain on the sidelines, watching as others are reaping monetary rewards. We want to rebuild, but we are fearful of losing additional funds in today’s risky market.

These challenges have plagued investors for decades, many of whom have lost much of their investments in various recessions. Even so, you can transform your investment mistakes into financial gains. Making a comeback from investment errors requires an understanding of some basic elements of investing, such as

• predictable investor behavior;
• insight from hindsight;
• risk/reward consideration;
• chance of loss measurement; and
• data and analysis.

All investors experience the same psychological emotions and are susceptible to making the same investing errors of judgment; thus, the winners and losers are determined by how they play the game. Author Juliana Vilke offers winning investment strategies for women along with advice from wealthy investors who learned a great deal from their investment mistakes. She offers time-tested advice to help any woman take control of her investing future.

Giveaway Time!!!

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About the Author ~ Juliana Vilke

Juliana Vilke is an investor with more than four decades of investment experience. She has chaired various committees and served on boards of women’s organizations over the years. A retired real estate broker, Vilke continues to participate in day-trading activities. She and her husband are the parents of three sons and currently live in Florida.

Happy Reading,

Alison

What They Don’t Teach You in Sales School Book Blast & Giveaway

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Title: What They Don’t Teach You in Sales School

Author: Tony Rea

Publisher: iUniverse

Genre: Business/Sales

Pages: 258

Purchase your copy:

iUniverse

Blurb

If you’re a salesperson struggling to close sales when you think you’ve done everything right, you could very well be taking missteps without knowing it. In order to help you avoid those mistakes, Tony Rea, a veteran salesperson, explains the basics of selling in this guidebook that can help you exceed expectations.

Rea offers guidance on:
• Sales fundamentals
• Effectively managing the sales environment
• Honing your perceptive skills
• Communicating to infl uence
• The mechanics of selling to close

While selling might seem straightforward, it’s really a complicated mix of politics, techniques, and psychology all mixed together. Figuring out how each one of those things works requires learning the craft and keeping at it.
This guide can be your go-to reference for advice on fi nding creative ideas, responding to objections, and making a great fi rst impression. The techniques you learn won’t just help you close more sales; they can serve to improve other areas of your life as well.

Whether you’re a newbie salesperson or high-level closer, you can start selling more by learning What They Don’t Teach You in Sales School.

About the Author ~ Tony Rea

Tony Rea holds a bachelor’s degree in psychology from Windham College and a degree in electrical engineering, specializing in computer science, from Northeastern University. He has been in high-tech sales for more than thirty years. He has worked in start-up companies and global corporations and has received numerous achievement awards. He lives with his wife, Melinda, and their two children in Massachusetts.

Giveaway Time!!!

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Happy Reading,

Alison